How To Design Wine Bottle Labels

Are you interested in designing your own wine bottle labels? Years ago, I have been fascinated with both the intricacies and the simplicity in the various wine labels that I had encountered. Would you believe that sometimes I would even buy a bottle of wine just for its label? Perhaps because I see something more in it than most people would ever notice.

Some people have even gone into collecting wine labels, just like stamp collecting. Of course there are not many of them and I also haven't gone that way. Still the same I appreciate every element that I see in a label and try to digest what the designer was trying to say through it.

When designing wine bottle labels, you should always think of it as a relationship that you are trying to establish between that wine and the buyer, or the person who will eventually be drinking it. Does it match the personality of the drinker? Do you think your label design is too simplistic for the preferences of a wine connoisseur? Even simple things like adding some elements here and there can greatly change how the label can be perceived by the buyer.

You should also keep in mind that the label is the first thing that the wine buyer would scrutinize. You should know that whenever you have such a printing project. He would read everything you put there so make sure all important information about the fine are properly printed and very readable. You wouldn't want to lose a sale just because you forgot to mention the alcohol content of the wine.

And of course, the quality of the label also influences how people perceive as the quality of the wine itself. Quite understandably, if you create a label that was poorly designed, people would have the same thoughts about your wine. And it also has to do with the elements that you choose. If you want your wine to be perceived as coming from a countryside vineyard, a picture of such a vineyard would contribute to that illusion, if you can call it as an illusion.

The act of designing wine bottle labels is an intimate thing. You should get to know the wine first - its taste, smell, and texture - before you should even start imagining how your label should look like.

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